For its 125th anniversary, Desjardins rolled out a two-pronged media strategy to support a bold repositioning. In Québec, a full-funnel plan amplified a message of caring ambition. In the rest of Canada, the “We’re bigger than you think” campaign introduced the brand in low-awareness markets. Smart targeting, channel strategy and pacing drove strong gains in awareness and perceived performance.

To build trust with young adults aged 18 to 30, Desjardins launched Table Rase, a content platform developed with Radio-Canada to address the financial anxiety many of them experience. A full-funnel media strategy drove qualified traffic via OOH, QR codes, bold social storytelling, retargeted tips and personalized offers. This personalized, traceable ecosystem continues to deliver strong results in 2025.

Dermapure reworked its paid search strategy to prioritize value over volume. By linking offline conversions to ad performance, we shifted focus to high-potential new clients. The result: +210% in conversion value and +60% in total conversions.